.svg)
Our History
Anything Goes is a premier branded entertainment properties agency with over two decades of experience in crafting festivals, events, nightlife experiences, and brand activations. We specialize in elevating our partner brands into cultural icons through a blend of strategic expertise, creative excellence, and passion.
With a deep-rooted understanding of youth culture, we deliver tailored, end-to-end solutions that tap into the cutting edge of music and lifestyle trends. Our approach ensures that the brands we partner with are not only relevant but positioned at the cultural forefront - leading the conversation and setting the vibe.
Each project we undertake is characterized by authenticity, innovation, and meticulous attention to detail. The result is more than just an event - it’s an immersive, meaningful experience that resonates with audiences and creates lasting brand impact.
Large-scale events & touring
From sold-out festivals to nationwide brand activations, we specialise in crafting large-scale experiences that shape and move culture. Backed by decades of industry expertise - both behind the scenes and on the ground - we manage the complexity so every moment feels effortless.
Brand activations & partnerships
This is where brands come to life. We bring your brand off the screen and into the real world - where it can be experienced, remembered, and talked about.
Artist collaborations
Whether it’s a headline performance, bespoke content, or a co-created experience, we specialise in bridging the gap between artists and brands in ways that feel genuine and culturally relevant.
Production & creative direction
From site builds and staging to power, rigging, sound, lighting, and safety, we handle the full technical ecosystem behind large-scale experiences. We work closely with trusted production crews, engineers, and city officials to make sure every inch of our events is dialed in and compliant.
Expert Ticketing & Full-Service Marketing Solutions
We offer end-to-end campaign delivery - from bespoke marketing and ticketing strategies with real-time reporting, to daily-optimised ad campaigns built in close collaboration with your partners. We drive direct-to-fan engagement through Email, SMS, and WhatsApp, engineering FOMO that sparks action. Every campaign is backed by data and insight, designed to connect with the right audience and deliver measurable results.
Large-scale
events & touring
From sold-out festivals to nationwide branded entertainment properties, we specialise in crafting large-scale experiences that shape and move culture. Backed by decades of industry expertise - both behind the scenes and on the ground - we manage the complexity so that every moment feels effortless.
branded entertainment properties
& partnerships
This is where brands come to life. We bring your brand off the screen and into the real world - where it can be experienced, remembered, and talked about.
Artist
collaborations
Whether it’s a headline performance, bespoke content, or a co-created experience, we specialise in bridging the gap between artists and brands in ways that feel genuine and culturally relevant.
Production &
creative direction
From site builds and staging, to power, rigging, sound, lighting, and safety, we handle the full technical ecosystem behind large-scale experiences. We work closely with trusted production crews, engineers, and city officials to make sure every inch of our events is dialed in and compliant.
Expert Ticketing & Full-Service Marketing Solutions
We offer end-to-end campaign delivery - from bespoke marketing and ticketing strategies with real-time reporting, to daily-optimised ad campaigns built in close collaboration with your partners. We drive direct-to-fan engagement through Email, SMS, and WhatsApp, engineering FOMO that sparks action. Every campaign is backed by data and insight, designed to connect with the right audience and deliver measurable results.
Meet The Founder
Shaun Duwe (aka Shaun Duvet)
Shaun Duwe
(aka Shaun Duvet)
.svg)
Strategist, and Cultural Connector
Biography
Shaun Duwe is a leading force in the South African entertainment industry, known for his innovative approach to festivals, branded experiences, artist partnerships, and culture-shaping campaigns. With more than 25 years of experience, Shaun is the founder and CEO of The Unit, a powerhouse holding group that includes entertainment agencies, major music festivals, talent platforms, and lifestyle ventures.
Career & Impact
Shaun began his career as a DJ at the age of 15 and quickly moved through the ranks of the local nightlife scene into large-scale event production, tour coordination, and cultural entrepreneurship. As both a promoter and producer, he has delivered some of the most defining events in the country.
He is best known as the co-founder of Ultra South Africa, the country's biggest electronic music festival, and the partner and producer of the Corona Sunsets Festival World Tour, a multi-city global music experience.
Through his work with Anything Goes, Shaun has built an award-winning branded entertainment agency that sits at the intersection of culture, community, and commerce. As CEO and Founder, he has shaped Anything Goes into a leading force behind some of the continent's most influential festivals, artist tours, and integrated campaigns. The agency specialises in aligning major brands with music and youth culture through full-service creative strategy, event production, artist programming, and meaningful audience engagement.
He has worked with brands across nearly every sector, including liquor, technology, energy, lifestyle, tobacco, and automotive, delivering standout results and award-winning experiences. Notable brand collaborations include Corona, ABInbev, Vodacom, Diageo, Pernod Ricard, Red Bull, RGBC, Samsung, Adidas, Tag Heuer, Distell, Pepsico, PMI, BAT, Hyundai, and many more.
Major Ventures
- Ultra South Africa: As co-founder and long-standing producer of Ultra South Africa, Shaun has spent more than a decade growing the festival into one of the country’s largest electronic music events, drawing over 50,000 attendees each year across Cape Town and Johannesburg.
- Corona Sunsets Festival: A branded music lifestyle event now part of the global Corona Sunsets World Tour.
- Anything Goes: Shaun's flagship branded entertainment agency delivering standout festivals, artist tours, and multi-market brand campaigns.
- Luxury Adventure Club: A bespoke experience brand combining high-end travel, music, and adventure across iconic African destinations.
- Salute: Shaun's leading production and event support business, providing full-service execution with a focus on premium bars, logistics, infrastructure, and show operations.
- Liquor.co.za: Born out of the need for an eCommerce portal that can service both direct-to-customer (DTC) and high-volume business-to-business (B2B) requirements, liquor.co.za is the result of a collab of skills, talents, and experience in the liquor and entertainment industry.
- Jet Black: A full-spectrum talent booking and management agency, Jet Black specializes in securing top-tier local and international talent for events, campaigns, and festivals.
Tours & Talent
Shaun has produced and led a number of high-profile artist tours, both past and upcoming. Some highlights include:
- Keinemusik South Africa Tour
- RY X Live at Kirstenbosch Gardens
- Four Tet South Africa Tour
- TYLA South Africa Tour
- David Guetta, Skrillex, Martin Garrix, Black Coffee, Jamie Jones, Nora En Pure, The Martinez Brothers, Armin van Buuren, Swedish House Mafia, Carl Cox, DJ Snake, and many more.
- Ongoing international showcases as part of the Corona Sunsets Festival World Tour
- Annual large-scale editions of Ultra South Africa featuring the biggest global dance music talent
- Paradisco: A vibrant, forward-facing event series that blends eclectic electronic music and experiential culture, launching at Grand Africa Café & Beach
Leadership & Vision
Shaun is a pioneer in the space of branded entertainment, merging culture, music, and marketing into experiences that resonate deeply with audiences and drive results for partners. His ability to lead teams, activate global brand partnerships, and tell stories through content-first frameworks has made him a key figure in South Africa's modern entertainment landscape.
He also serves on the board of Bridges for Music, helping drive access to music education and social development through creative platforms. His position as Vice President of The Glen Country Club in Clifton, Cape Town reflects a further dedication to fostering local community initiatives, sustainability efforts, and collaborative event programming.
Recognitions & Media
Shaun has been featured in outlets including Bizcommunity, MarkLives, Salon Privé, and Hospitality Marketplace, discussing his take on music, experience design, and the future of festivals. He is frequently sought after for insights on entertainment strategy, brand partnerships, and cross-cultural marketing. Shaun was also selected to speak at the G20 Summit, sharing thought leadership on creativity, culture, and the role of music in connecting global audiences.
Philosophy
Shaun believes in the power of storytelling through live experiences. Whether it’s a rooftop show, a festival mainstage, or a brand activation, his goal is always the same: create moments that matter, and turn fans into loyal communities.
To learn more about Shaun's current projects, artist management, or branded event solutions, connect with him on LinkedIn here.
biography
Shaun Duwe is a leading force in the South African entertainment industry, known for his innovative approach to festivals, branded experiences, artist partnerships, and culture-shaping campaigns. With more than 25 years of experience, Shaun is the founder and CEO of The Unit, a powerhouse holding group that includes entertainment agencies, major music festivals, talent platforms, and lifestyle ventures.
Career & Impact
Shaun began his career as a DJ at the age of 15 and quickly moved through the ranks of the local nightlife scene into large-scale event production, tour coordination, and cultural entrepreneurship. As both a promoter and producer, he has delivered some of the most defining events in the country.
He is best known as the co-founder of Ultra South Africa, the country's biggest electronic music festival, and the partner and producer of the Corona Sunsets Festival World Tour, a multi-city global music experience.
Through his work with Anything Goes, Shaun has built an award-winning branded entertainment agency that sits at the intersection of culture, community, and commerce. As CEO and Founder, he has shaped Anything Goes into a leading force behind some of the continent's most influential festivals, artist tours, and integrated campaigns. The agency specialises in aligning major brands with music and youth culture through full-service creative strategy, event production, artist programming, and meaningful audience engagement.
He has worked with brands across nearly every sector, including liquor, technology, energy, lifestyle, tobacco, and automotive, delivering standout results and award-winning experiences. Notable brand collaborations include Corona, ABInbev, Vodacom, Diageo, Pernod Ricard, Red Bull, RGBC, Samsung, Adidas, Tag Heuer, Distell, Pepsico, PMI, BAT, Hyundai, and many more.
Shaun Duwe is a leading force in the South African entertainment industry, known for his innovative approach to festivals, branded experiences, artist partnerships, and culture-shaping campaigns. With more than 25 years of experience, Shaun is the founder and CEO of The Unit, a powerhouse holding group that includes entertainment agencies, major music festivals, talent platforms, and lifestyle ventures.
Major Ventures
- Ultra South Africa: As co-founder and long-standing producer of Ultra South Africa, Shaun has spent more than a decade growing the festival into one of the country’s largest electronic music events, drawing over 50,000 attendees each year across Cape Town and Johannesburg.
- Corona Sunsets Festival: A branded music lifestyle event now part of the global Corona Sunsets World Tour.
- Anything Goes: Shaun's flagship branded entertainment agency delivering standout festivals, artist tours, and multi-market brand campaigns.
- Luxury Adventure Club: A bespoke experience brand combining high-end travel, music, and adventure across iconic African destinations.
- Salute: Shaun's leading production and event support business, providing full-service execution with a focus on premium bars, logistics, infrastructure, and show operations.
- Liquor.co.za: Born out of the need for an eCommerce portal that can service both direct-to-customer (DTC) and high-volume business-to-business (B2B) requirements, liquor.co.za is the result of a collab of skills, talents, and experience in the liquor and entertainment industry.
- Jet Black: A full-spectrum talent booking and management agency, Jet Black specializes in securing top-tier local and international talent for events, campaigns, and festivals.
Tours & Talent
Shaun has produced and led a number of high-profile artist tours, both past and upcoming. Some highlights include:
- Keinemusik South Africa Tour
- RY X Live at Kirstenbosch Gardens
- Four Tet South Africa Tour
- TYLA South Africa TourDavid Guetta, Skrillex, Martin Garrix, Black Coffee, Jamie Jones, Nora En Pure, The Martinez Brothers, Armin van Buuren, Swedish House Mafia, Carl Cox, DJ Snake, and many more.
- Ongoing international showcases as part of the Corona Sunsets Festival World Tour
- Annual large-scale editions of Ultra South Africa featuring the biggest global dance music talent
- Paradisco: A vibrant, forward-facing event series that blends eclectic electronic music and experiential culture, launching at Grand Africa Café & Beach
Leadership & Vision
Shaun is a pioneer in the space of branded entertainment, merging culture, music, and marketing into experiences that resonate deeply with audiences and drive results for partners. His ability to lead teams, activate global brand partnerships, and tell stories through content-first frameworks has made him a key figure in South Africa's modern entertainment landscape.
He also serves on the board of Bridges for Music, helping drive access to music education and social development through creative platforms. His position as Vice President of The Glen Country Club in Clifton, Cape Town reflects a further dedication to fostering local community initiatives, sustainability efforts, and collaborative event programming.
Recognitions & Media
Shaun has been featured in outlets including Bizcommunity, MarkLives, Salon Privé, and Hospitality Marketplace, discussing his take on music, experience design, and the future of festivals. He is frequently sought after for insights on entertainment strategy, brand partnerships, and cross-cultural marketing. Shaun was also selected to speak at the G20 Summit, sharing thought leadership on creativity, culture, and the role of music in connecting global audiences.
Philosophy
Shaun believes in the power of storytelling through live experiences. Whether it’s a rooftop show, a festival mainstage, or a brand activation, his goal is always the same: create moments that matter, and turn fans into loyal communities.
To learn more about Shaun's current projects, artist management, or branded event solutions, connect with him on LinkedIn here.
Core Values
.svg)
