.svg)
A Visual Anthem to South African Music Culture
Cape Town, South Africa - Summer 2025 -2026
All Roads Lead to the Dancefloor is a new film from Anything Goes, directed by Grant De Sousa and supported by Howler. This powerful visual journey celebrates the universal language of music and dance, capturing the vibrant energy of South Africa's electronic music scene.
The film follows distinct characters across three signature Anything Goes festivals: the glitter-drenched euphoria of Paradisco, the golden-hour serenity of Corona Sunsets, and the thundering intensity of Ultra South Africa, Africa's largest electronic music festival. Through bold match cuts, immersive sound design, and hypnotic visuals, the film transforms the dancefloor into a metaphor for connection itself. No matter which world they enter, they all start their adventure with the new Howler Super App, the all-in-one gateway to buying tickets and discovering their perfect festival moment.
Watch now on YouTube: https://youtu.be/lzFQd_3cj68
The Vision
"We needed to create something with broad appeal that spoke to the diversity of the Anything Goes brand," says director Grant De Sousa. "At our core, we're all made of stardust. No matter your background, skin colour, or point of origin, we all want to experience the same things: to enjoy our lives with a sense of freedom. That's what festivals are. Shared communal experiences that allow us to be free with people we love and complete strangers."
The film pushes the boundaries of South African music filmmaking through cutting-edge production techniques, including virtual production, AI-enhanced visuals, and innovative cinematography.
This ethos made Howler a natural strategic partner; as Anything Goes’ trusted ticketing platform for the past ten years, the collaboration was already rooted in a decade of shared vision and audience connection.
The Message
All Roads Lead to the Dancefloor is a celebration of South African music culture and a love letter to connection. This summer, whether you're barefoot on the beach, drenched in glitter, lost in Afro-house, or lit by lasers, all roads lead to the dancefloor.
Key Credits: Director/Writer: Grant De Sousa | Executive Producer: Darren Gordon | Producer: Roxy Truter | DOP: Jess James Harris | Art Director: Jesse Eshelby | Editor: Bryan Mason | Colourist: Nick Apostoli | Sound Designer: Daniel Epple | Production: They Shoot Films
Partners: Howler, G-Star, Billboard Africa, CSA, Filmscape
For press inquiries: Anything Goes | www.anythinggoes.co.za
