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Anything Goes Took South Africa to the Dance Floor This Summer
30 events. 100,000+ festival-goers. One unforgettable season.
This past summer, we did what we do best - we brought South Africa together. Through music. Through culture. Through moments that live long after the lights go down.
From intimate sunset sessions to large-scale open-air spectacles, the 2025–2026 season spanned over 30 sold-out events nationwide, connecting over 100,000 people from Cape Town to Johannesburg - and everywhere in between. All roads led to the dance floor this past summer.
This wasn’t just a season - it was a movement. One driven by connection, energy, and a shared desire to come together. And across the country, South Africa showed up in full force.
The highlights? Unmatched.
Our summer campaign secured 41 pieces of earned media, generating R2.03 million in earned media value, reaching over 2 million people, and driving thousands of ticket sales nationwide.
Keinemusik delivered two sold-out events at The Ostrich and Old Park Station. Four Tet commanded back-to-back landmark shows across Cape Town and Johannesburg. Ry X transformed Kirstenbosch into something truly transcendent, while Blond:ish brought Abracadabra to life across two cities.
We launched the first edition of BLOMA with DJ Kent, shut down Cabo Beach for Halloween alongside Major League DJz, and closed out the year with the undeniable energy of Piano People. The return of Liquideep reminded us why true artistry stands the test of time.
All the while, our flagship experiences - Paradisco, KUNYE, and Corona Sunsets Festival continued to shape the sound, the feeling, and the identity of a South African summer.
And beyond the dance floor, we expanded our footprint into digital culture with the launch of the Groove Room YouTube channel - a dedicated stage at Ultra South Africa where we recorded exclusive 2025 live sets. The channel has already surpassed 1 million views.
And we’re only getting started.
The 2026–2027 season is on the horizon - and it’s set to be our biggest yet. Be first in line for artist drops, event announcements, festival line-ups, exclusive VIP access, and curated travel experiences.
Join the Anything Goes community and secure your place at the forefront of culture. And save the date - the season reaches its peak with the 11th edition of Ultra South Africa on the 25th & 26th of April. Don’t miss a moment.
Sign up now at www.AnythingGoes.co.za
